DETERMINE HOW TO PROMOTE YOUR PRODUCT OR SERVICE THE RIGHT WAY
YOUR KEY TO SUCCESS
A ROAD MAP ON HOW TO REACH YOUR CUSTOMERS EFFECTIVELY
Marketing can be overwhelming. There are a million different channels and activities that you could do to market your business. If you don't know where to start, start with professional market research and a marketing plan. This will provide you with critical information about your market and business landscape. You will know exactly what you do, who you benefit, how you go to market and how to compete in a competitive environment.
MARKET RESERACH & MARKETING PLAN
WHY YOU BENEFIT OUT OF MARKET RESEARCH & A MARKETING PLAN
Your Market Research & Marketing Plan is your guideline and solid foundation for strategic and effective marketing.
WHAT YOU GET OUT OF PROFESSIONAL MARKET RESEARCH:
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To determine new business opportunities
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To identify new customers
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To make solid business decisions
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To secure funding from investors
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To identify how to expand your offering
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To get to know your customers and their needs
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To investigate expansion opportunities
WHAT YOU GET OUT OF A PROFESSIONAL MARKETING PLAN:
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To establish new and effective marketing strategies
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To allocate funds and time in the right marketing activities
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To differentiate yourself from other businesses in your industry
WHAT'S IN IT?
Your Market Research & Marketing Plan will be the central planning document for your marketing strategies with these essentials:
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Company Vision, Mission, Objectives
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Product/Service Description
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Competition Analysis
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SWOT Analysis
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Buyer Persona Identification
(pains, problems, challenges) -
Buyer Solution Illustration
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Company Differentiation Statement (USP)
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Marketing Strategies
(right place, time, price, customer, message)